@font-face{
  font-family:'Druk Wide';
  src:url('/fonts/Druk-Wide-Cy-Web-Bold.ttf') format('truetype');
  font-weight:700;font-display:swap;
}
:root{
  --bg:#050505; --bg2:#0a0a0a; --bg3:#0f0f0f; --panel:#111010; --panel2:#16140f;
  --gold:#B9935B; --gold2:#CFA66B; --cream:#FFFBF6; --mut:#9ca3af; --mut2:#6b7280;
  --line:rgba(185,147,91,.18); --line2:rgba(255,255,255,.06);
  --red:#ff7b7b; --grn:#4ade80;
  --display:'Druk Wide','Kanit',sans-serif;
  --kanit:'Kanit',sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,monospace;
  --sans:'Inter',system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--cream);font-family:var(--sans);line-height:1.7;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
.mono{font-family:var(--mono);letter-spacing:.18em;text-transform:uppercase;font-size:11px;color:var(--gold)}

/* nav */
nav{position:sticky;top:0;z-index:50;display:flex;gap:4px;align-items:center;flex-wrap:wrap;
  padding:14px 22px;background:rgba(5,5,5,.82);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
nav .brand{font-family:var(--display);font-size:15px;letter-spacing:.04em;color:var(--cream);margin-right:16px;white-space:nowrap}
nav .brand b{color:var(--gold)}
nav a{padding:7px 14px;color:var(--mut);font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;transition:.2s}
nav a:hover{color:var(--cream)}
nav a.active{color:var(--gold)}
nav .spacer{flex:1}
nav a.cta{border:1px solid var(--gold);color:var(--gold);border-radius:2px}
nav a.cta:hover{background:var(--gold);color:#050505}

/* marquee */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:linear-gradient(180deg,#080808,#0c0a07);overflow:hidden;padding:12px 0}
.strip .track{display:inline-flex;white-space:nowrap;animation:scroll 40s linear infinite}
.strip span{font-family:var(--mono);font-size:11px;letter-spacing:.28em;color:var(--gold);text-transform:uppercase;padding:0 26px;opacity:.7}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

.wrap{max-width:1080px;margin:0 auto;padding:64px 24px 120px}
.narrow{max-width:880px}

/* hero */
.hero{position:relative;padding:80px 0 36px;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;background:radial-gradient(120% 80% at 50% 0%,rgba(185,147,91,.10),transparent 60%),repeating-linear-gradient(90deg,transparent,transparent 78px,rgba(185,147,91,.04) 79px,transparent 80px);pointer-events:none}
.hero>*{position:relative;z-index:2}
.kick{font-family:var(--mono);letter-spacing:.24em;text-transform:uppercase;font-size:12px;color:var(--gold);margin-bottom:18px}
.status{display:inline-flex;align-items:center;gap:9px;font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);margin-bottom:22px;border:1px solid var(--line);padding:7px 14px;border-radius:40px;background:rgba(185,147,91,.04)}
.dot{width:7px;height:7px;border-radius:50%;background:var(--grn);box-shadow:0 0 10px var(--grn);animation:pulse 1.8s infinite}
@keyframes pulse{50%{opacity:.4}}

h1{font-family:var(--display);font-weight:700;text-transform:uppercase;line-height:.98;letter-spacing:-.01em;font-size:clamp(2.4rem,6vw,5rem);margin-bottom:22px}
h1 .g{color:var(--gold)}
.lede{font-size:clamp(1rem,2vw,1.25rem);color:#d8cfc2;max-width:720px}
.lede strong{color:var(--cream)}

h2{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(1.5rem,3.4vw,2.6rem);line-height:1.04;letter-spacing:-.01em;margin:2.4em 0 .6em;padding-top:.6em;border-top:1px solid var(--line)}
h2:first-of-type{border-top:none}
h2 .g{color:var(--gold)}
h3{font-family:var(--kanit);font-weight:700;text-transform:uppercase;font-size:1.15rem;letter-spacing:.01em;color:var(--cream);margin:1.6em 0 .4em}
.eyebrow{font-family:var(--mono);letter-spacing:.22em;text-transform:uppercase;font-size:12px;color:var(--gold);margin-bottom:14px}
p,li{color:#cfc8bd}
strong{color:var(--cream)}
em{color:var(--gold2);font-style:normal}
.meta{font-family:var(--mono);font-size:12px;color:var(--mut);text-transform:uppercase;letter-spacing:.1em;margin:-.2em 0 2em}
ul,ol{padding-left:22px;margin:.6em 0}
li{margin:.35em 0}
hr{border:none;border-top:1px solid var(--line);margin:2.6em 0}

blockquote{margin:1.6em 0;padding:18px 22px;border-left:3px solid var(--gold);background:linear-gradient(90deg,rgba(185,147,91,.07),transparent);border-radius:0 8px 8px 0}
blockquote p{margin:0;color:var(--cream);font-size:1.05rem}

/* tables — competitive comparisons */
.tbl{width:100%;border-collapse:collapse;margin:1.6em 0;font-size:14px;border:1px solid var(--line);border-radius:8px;overflow:hidden}
.tbl th{background:#13110c;text-align:left;padding:13px 14px;color:var(--gold);font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;border-bottom:1px solid var(--line)}
.tbl td{padding:13px 14px;border-bottom:1px solid var(--line2);vertical-align:top;color:#cfc8bd}
.tbl tr:last-child td{border-bottom:none}
.tbl td.you{color:var(--cream);background:rgba(185,147,91,.05)}
.tbl td.you strong{color:var(--gold)}
.tbl .yes{color:var(--grn)}.tbl .no{color:var(--red)}
.tbl tr:hover td{background:rgba(185,147,91,.04)}
.tbl tr:hover td.you{background:rgba(185,147,91,.09)}

/* cards */
.cards{display:grid;grid-template-columns:1fr;gap:16px;margin:32px 0}
@media(min-width:700px){.cards{grid-template-columns:1fr 1fr}}
.card{display:block;padding:24px;border:1px solid var(--line);background:linear-gradient(180deg,var(--bg2),#080706);border-radius:6px;transition:.18s}
.card:hover{border-color:var(--gold);transform:translateY(-2px);background:#0d0b08}
.card .n{font-family:var(--mono);font-size:11px;letter-spacing:.18em;color:var(--gold)}
.card h3{margin:.5em 0 .35em}
.card p{color:var(--mut);font-size:14px;margin:0}

/* kpi */
.kpi{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin:30px 0}
@media(min-width:680px){.kpi{grid-template-columns:repeat(4,1fr)}}
.kpi .b{border:1px solid var(--line);background:var(--bg2);border-radius:6px;padding:20px}
.kpi .v{font-family:var(--display);font-weight:700;color:var(--gold);font-size:clamp(1.4rem,2.4vw,2rem);line-height:1}
.kpi .l{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.12em;color:var(--mut);margin-top:10px}

/* numbered pillars */
.ladder{display:flex;flex-direction:column;gap:12px;margin:26px 0}
.rung{display:flex;gap:16px;align-items:flex-start;padding:20px 22px;border:1px solid var(--line);background:linear-gradient(180deg,var(--bg2),#080706);border-radius:6px}
.rung .num{flex:0 0 42px;height:42px;border-radius:6px;display:grid;place-items:center;background:var(--gold);color:#050505;font-family:var(--display);font-weight:700;font-size:18px}
.rung b{color:var(--cream);font-family:var(--kanit);text-transform:uppercase;letter-spacing:.02em;font-size:1.02rem}
.rung p{color:var(--mut);font-size:14px;margin-top:5px}

.foot{margin-top:70px;padding-top:20px;border-top:1px solid var(--line);font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--mut)}
.foot a:hover{color:var(--gold)}
.rung small{color:var(--mut);font-size:14px;line-height:1.65}

/* ============ HIGH-END POLISH ============ */
body::before{content:"";position:fixed;inset:0;z-index:-1;pointer-events:none;opacity:.025;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.hero h1{text-shadow:0 0 60px rgba(185,147,91,.12)}
/* gradient-bordered premium cards */
.card,.fcard,.kpi .b{position:relative;background:linear-gradient(180deg,#0c0b09,#070605)}
.card::after,.fcard::after{content:"";position:absolute;inset:0;border-radius:inherit;padding:1px;
  background:linear-gradient(160deg,rgba(185,147,91,.35),transparent 40%);
  -webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;pointer-events:none;opacity:.6;transition:opacity .2s}
.card:hover::after,.fcard:hover::after{opacity:1}
.fcard:hover{box-shadow:0 18px 50px -20px rgba(185,147,91,.25)}
.kpi .b{overflow:hidden}
.kpi .b::before{content:"";position:absolute;top:-40%;right:-30%;width:120px;height:120px;border-radius:50%;
  background:radial-gradient(circle,rgba(185,147,91,.18),transparent 70%);pointer-events:none}

/* charts */
.chart{border:1px solid var(--line);border-radius:10px;background:linear-gradient(180deg,#0b0a08,#070605);padding:24px;margin:26px 0}
.chart .ct{font-family:var(--kanit);font-weight:700;text-transform:uppercase;font-size:1.05rem;color:var(--cream);letter-spacing:.01em}
.chart .cs{font-family:var(--mono);font-size:11px;color:var(--mut);text-transform:uppercase;letter-spacing:.1em;margin-bottom:14px}
.chart svg{width:100%;height:auto;display:block;overflow:visible}
.legend{display:flex;gap:20px;flex-wrap:wrap;margin-top:14px;font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--mut)}
.legend i{display:inline-block;width:22px;height:3px;vertical-align:middle;margin-right:7px;border-radius:2px}
.axis{stroke:rgba(255,255,255,.07);stroke-width:1}
.axlab{fill:var(--mut);font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.05em}
.gold-line{fill:none;stroke:var(--gold);stroke-width:2.5;filter:drop-shadow(0 0 6px rgba(185,147,91,.5))}
.gold-area{fill:url(#goldgrad)}
.cmp-line{fill:none;stroke:#e0625b;stroke-width:2;stroke-dasharray:5 4;opacity:.8}
.cmp-line2{fill:none;stroke:#7a7f8c;stroke-width:1.6;stroke-dasharray:2 4;opacity:.6}
.dotg{fill:var(--gold)}

/* scored comparison */
.score{display:grid;grid-template-columns:1fr;gap:18px;margin:24px 0}
.srow{border:1px solid var(--line);border-radius:8px;padding:16px 18px;background:linear-gradient(180deg,#0b0a08,#070605)}
.srow .sh{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:12px}
.srow .sh b{font-family:var(--kanit);text-transform:uppercase;font-size:.95rem;color:var(--cream);letter-spacing:.01em}
.srow .sh span{font-family:var(--mono);font-size:11px;color:var(--mut)}
.bar{display:grid;grid-template-columns:120px 1fr 42px;align-items:center;gap:12px;margin:7px 0;font-size:13px}
.bar .who{color:var(--mut);font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.04em}
.bar .track{height:9px;border-radius:6px;background:rgba(255,255,255,.05);overflow:hidden}
.bar .fill{height:100%;border-radius:6px;background:linear-gradient(90deg,#7a5e2e,var(--gold))}
.bar.you .who{color:var(--gold)}
.bar.you .fill{background:linear-gradient(90deg,var(--gold),var(--gold2));box-shadow:0 0 12px rgba(185,147,91,.5)}
.bar .val{font-family:var(--mono);font-size:11px;color:var(--mut);text-align:right}
.bar.you .val{color:var(--gold)}

/* social media management — instagram card */
.ig{display:flex;gap:18px;align-items:center;border:1px solid var(--line);border-radius:12px;padding:22px 24px;background:linear-gradient(180deg,#0c0b09,#070605);margin:18px 0}
.ig .ring{width:66px;height:66px;border-radius:50%;padding:3px;flex:0 0 auto;background:linear-gradient(45deg,#f09433,#e6683c,#dc2743,#cc2366,#bc1888)}
.ig .ring .in{width:100%;height:100%;border-radius:50%;background:#0c0b09;display:grid;place-items:center;font-family:var(--display);font-weight:700;color:var(--gold);font-size:17px}
.ig .meta{flex:1;min-width:0}
.ig .meta .h{font-family:var(--kanit);font-weight:700;color:var(--cream);font-size:1.15rem;letter-spacing:.01em}
.ig .meta .s{color:var(--mut);font-size:12.5px;font-family:var(--mono);text-transform:uppercase;letter-spacing:.08em;margin-top:3px}
.ig .meta .d{color:#cfc8bd;font-size:14px;margin-top:8px}
.ig .go{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--gold2);white-space:nowrap}
@media(max-width:560px){.ig{flex-wrap:wrap}.ig .go{width:100%}}