STEVE-1 SYSTEM ONLINE · TORONTO

Marketing for Home Service Businesses That Books More Jobs

HVAC, plumbing, and contracting customers buy when something breaks — and they call whoever shows up first and looks trustworthy. We engineer your business to be that company.

Senior strategists plus STEVE-1, our in-house AI, watching local leads and response times across the GTA.

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// THE BRIEF

Marketing for home service businesses is won locally, fast, and on trust. The real pain points are unpredictable lead flow, leads that go cold because nobody called back in five minutes, weak Google reviews, and ad budgets wasted on tire-kickers outside your service area. We fix lead generation, speed-to-lead, and reputation together so your calendar stays full of real, bookable jobs across the GTA.

// CAPABILITIES

One System. Every Surface.

STEVE-1 plus a team of senior strategists and engineers owns the entire stack — strategy, build, launch and 24/7 operation.

01

AI Ad Engine

Meta, Google & TikTok campaigns run by an automated marketing brain — audience, creative, bidding, scaling — with human strategists on top.

02

AI Lead Generation

Always-on funnels that capture, qualify and route leads automatically. You wake up to booked calls, not a to-do list.

03

Custom AI Agents

Autonomous agents that run real operations — outreach, triage, follow-up, research — not chatbot demos.

04

Web & Software

Landing pages, sites, web apps and internal tools — designed, built, deployed and maintained end-to-end.

05

Automation & Ops

We automate the manual work that eats your margin — reporting, follow-up, fulfillment — running 24/7.

06

Data & Intelligence

Proprietary models tuned on your numbers turn raw data into decisions: what to spend, where, on whom, and when.

// 01

Local Lead Generation

Home service buyers search by neighbourhood and emergency. We build Google Search, Local Services Ads, and tightly geo-fenced campaigns so your budget concentrates on people in your service area with real intent — "furnace not working," "emergency plumber near me" — not vague clicks from across the province. Landing pages and offers are matched to each service so the click actually turns into a call, not a bounce.

// 02

Speed-to-Lead Wins

In home services, the first business to respond usually books the job. A lead that waits an hour is often already gone. We set up fast-response routing — calls, instant texts, missed-call-back automation — so inquiries get answered in minutes, not hours. STEVE-1 helps flag leads that aren't being followed up while a human keeps the conversation real, turning the same ad spend into more booked work.

// 03

Reviews That Convert

Before anyone lets a stranger into their home, they read your Google reviews. A strong, recent review profile is often the deciding factor over a cheaper competitor. We build review-generation into your job flow — automated, well-timed requests after good work — so your rating climbs and your Google Business Profile starts winning the local map pack, which feeds even more inbound.

// 04

Right Jobs, Right Area

Not all jobs are good jobs. We tune targeting, keywords, and bidding so your budget chases the high-value services and neighbourhoods you actually want — and excludes the bargain-hunters and out-of-area clicks that waste money. STEVE-1 surfaces wasted-spend patterns at scale; a strategist confirms and applies them, keeping cost-per-booked-job trending down as the account learns.

// 05

Seasonal Demand Planning

HVAC, plumbing, and contracting demand swings hard with weather and season. We plan budgets and offers around your peaks — heating before the cold snap, AC before summer, water heaters year-round — so you capture demand when it spikes instead of getting caught flat. The goal is steady, predictable lead flow you can staff and schedule against, not feast-or-famine guesswork.

24/7
Always-On Campaigns
Days
Not Months To Launch
In-House
STEVE-1 · Bespoke AI
1
Metric: Profit
// PROOF

Systems We've Shipped.

We don't pitch theory. These are live products and brands we built and grew end-to-end.

B2C / Spirits

BK Whiskey

Premium Canadian spirits brand — full e-commerce build, brand system, and paid-acquisition engine.

SaaS / AI

Curo

AI email-triage SaaS launched end-to-end — product, billing, and growth funnel.

Local / Fitness

BKFK

Boxing-gym membership growth — funnels, automated SMS/email, and local SEO that ranks.

// THE PROTOCOL

How We Deploy.

01

Audit

We map your funnel, numbers and unfair advantages. Diagnosis before a dollar moves.

02

Architect

STEVE-1 + senior strategists design the system — campaigns, pages, automations.

03

Deploy

We build and launch fast. Real assets and live campaigns in days, not quarters.

04

Scale

The system runs 24/7 under human oversight — compounding what works, killing what doesn't.

// FAQ

Questions, Answered.

How quickly will I get leads?

Search and Local Services Ads can produce calls within days of going live. On a strategy call we'll set realistic expectations for your trades, service area, and budget.

Do you handle Local Services Ads?

Yes. Google's Local Services Ads are often the highest-intent channel for home service businesses, and we manage setup, verification, and ongoing optimization alongside your other campaigns.

Can you help with our Google reviews?

Yes. We build review generation into your job workflow so requests go out automatically after good work, lifting your rating and your ranking in the local map pack over time.

Do you cover my area of the GTA?

Yes. We work with HVAC, plumbing, and contracting businesses across the Greater Toronto Area and geo-target campaigns to the exact neighbourhoods you serve.

// EXPLORE

More From AP Agency.

// READY TO DEPLOY?

Keep the calendar full of real jobs.

Book a strategy call and we'll map where local lead gen, faster response, and reviews can grow your bookings.