STEVE-1 SYSTEM ONLINE · TORONTO

Ecommerce Marketing That Scales on Real ROAS

Online stores don't fail for lack of traffic — they fail when acquisition cost outruns margin. We engineer the math so every dollar of ad spend has to earn its return.

Senior growth strategists plus STEVE-1, our in-house AI, watching ROAS and feed health across the GTA.

STEVE-1 // BESPOKE AI SYSTEMAUTONOMOUS OPSELITE ENGINEERSAD CAMPAIGNS THAT PRINTFULL-STACK SOFTWAREAI AGENTSSTEVE-1 // BESPOKE AI SYSTEMAUTONOMOUS OPSELITE ENGINEERSAD CAMPAIGNS THAT PRINTFULL-STACK SOFTWAREAI AGENTS
// THE BRIEF

As an ecommerce marketing agency Toronto brands trust, we treat your store like a P&L, not a vanity dashboard. The real pain points are blended ROAS, rising CAC, broken catalog feeds, leaky pixel signal, and one-and-done buyers. We fix the plumbing first — Conversions API, clean product feeds, accurate tracking — then scale paid acquisition and build retention so repeat revenue compounds.

// CAPABILITIES

One System. Every Surface.

STEVE-1 plus a team of senior strategists and engineers owns the entire stack — strategy, build, launch and 24/7 operation.

01

AI Ad Engine

Meta, Google & TikTok campaigns run by an automated marketing brain — audience, creative, bidding, scaling — with human strategists on top.

02

AI Lead Generation

Always-on funnels that capture, qualify and route leads automatically. You wake up to booked calls, not a to-do list.

03

Custom AI Agents

Autonomous agents that run real operations — outreach, triage, follow-up, research — not chatbot demos.

04

Web & Software

Landing pages, sites, web apps and internal tools — designed, built, deployed and maintained end-to-end.

05

Automation & Ops

We automate the manual work that eats your margin — reporting, follow-up, fulfillment — running 24/7.

06

Data & Intelligence

Proprietary models tuned on your numbers turn raw data into decisions: what to spend, where, on whom, and when.

// 01

ROAS That Holds

Channel ROAS lies when last-click takes all the credit. We measure blended ROAS and contribution margin after COGS, shipping, and ad spend, so scaling decisions are based on profit, not a flattering platform number. STEVE-1 watches performance continuously and flags when efficiency starts to slip, while a strategist decides where to push budget and where to pull back before waste compounds.

// 02

Catalog Feeds & CAPI

Dynamic ads only work as well as the feed and signal behind them. We clean and structure your product catalog, fix disapprovals, and wire up Meta CAPI plus server-side tagging so conversions are tracked accurately even as browsers kill cookies. Stronger signal means the algorithm optimizes toward real buyers — the single biggest lift most ecommerce accounts are leaving on the table.

// 03

Profitable Acquisition

We structure Meta and Google to do what each does best: prospecting that finds new buyers at a CAC your margin can support, retargeting that closes warm carts without overpaying for people who'd buy anyway. Creative is tested systematically — hooks, angles, formats — so winners scale and losers die fast, instead of one tired ad quietly eating budget for weeks.

// 04

Retention & LTV

Acquisition gets expensive; retention is where ecommerce margin actually lives. We build email and SMS flows — welcome, abandoned cart, post-purchase, win-back — so first-time buyers turn into repeat revenue. A higher lifetime value means you can afford to outbid competitors on acquisition, turning retention into an unfair advantage on the front end too.

// 05

Proven on Ecommerce

We've built e-commerce and paid acquisition for BK Whiskey, an Premium Canadian spirits brand — real catalog, real fulfillment, real margin pressure. That experience shapes how we structure feeds, tracking, and campaigns for stores that need to scale without quietly bleeding budget. We know the difference between a busy report and a profitable one.

24/7
Always-On Campaigns
Days
Not Months To Launch
In-House
STEVE-1 · Bespoke AI
1
Metric: Profit
// PROOF

Systems We've Shipped.

We don't pitch theory. These are live products and brands we built and grew end-to-end.

B2C / Spirits

BK Whiskey

Premium Canadian spirits brand — full e-commerce build, brand system, and paid-acquisition engine.

SaaS / AI

Curo

AI email-triage SaaS launched end-to-end — product, billing, and growth funnel.

Local / Fitness

BKFK

Boxing-gym membership growth — funnels, automated SMS/email, and local SEO that ranks.

// THE PROTOCOL

How We Deploy.

01

Audit

We map your funnel, numbers and unfair advantages. Diagnosis before a dollar moves.

02

Architect

STEVE-1 + senior strategists design the system — campaigns, pages, automations.

03

Deploy

We build and launch fast. Real assets and live campaigns in days, not quarters.

04

Scale

The system runs 24/7 under human oversight — compounding what works, killing what doesn't.

// FAQ

Questions, Answered.

Which platforms do you run for ecommerce?

Primarily Meta and Google, with email and SMS retention layered on top. We pick the mix based on your products, margin, and where your buyers actually convert — then back it with clean tracking.

What ROAS can you promise?

No honest agency promises a number sight-unseen. On a strategy call we'll look at your margins and current data and give you a realistic, range-based view of what's achievable and how fast.

Do I need Conversions API set up?

Yes — server-side tracking is essential now that browser signal is degrading. If it isn't in place, fixing it is usually the first and highest-impact thing we do for your store.

Do you serve the whole GTA?

Yes. We work with ecommerce brands across the Greater Toronto Area, with regular reporting and strategy calls regardless of where you ship from.

// EXPLORE

More From AP Agency.

// READY TO DEPLOY?

Make every ad dollar come back with more.

Book a strategy call and we'll show you where feed health, tracking, and retention can lift your ROAS.